That coke machine does not give you Barq’s Red Cream soda. Don Rickles was one of the first galvanizing comedians and everyone was in on his insults. I read Holiday’s book. I was a print art director and certainly understand his take on pr.

I named my research company Spazhouse because I am a GenX geek and had dealt with the word spaz thrown at me in school. It is also the name of my home and little free library. Even with the name, I do get clients and press. In podcast circles I am Rox of Spazhouse, ambassador to the secret hobo nation and artist in residence for Need Coffee Dot Com.

Build a killer brand and protect it.