Incredibly detailed informational article, thank you. As a long time podcaster on www.needcoffee.com’s “Weekend Justice” and the “Unique Geek” and “50 Days of Dragon Con,” your article does a great job of moving the reader through the weeds of sponsoring/advertising on a podcast.

If there is a thing that sounds real phony, it is the read endorsement descriptions. We on our show make recommendations on all the products we come across and use. Complete with genuine ums and ahs and excited reviews. This allows for our listeners to make decisions on their next pruchase.

The article is really good, I posted it on my LinkedIn feed.

Rox of Spazhouse, Intuitive Research